In the beginning, blogging is a lonely business.
Only your mom reads your blog. Not to be harsh but there are a lot of blogs out there and maybe mom doesn’t even read your blog. Lack of quality content is a possible reason. Write what your readers want to read. You have to provide information that people are looking for -and- find that “voice” as a writer that is both a trusted authority and a person that you would choose to sit down with for a conversation. We all have that person in our lives who “knows it all” (and maybe they really do know their stuff) but when we see them coming we turn the other way. Don’t be “that guy”. No one owes you their time. We are all one quick mouse-click away from Facebook or Twitter. That’s reality.
It takes time to find your followers and attract a steady readership. Unless you like the idea of blogging into a void, you have probably wondered how to increase traffic to your blog and have a chance to earn the regular readers that you know your content deserves.If you are doing what you can to write quality content in a style that invites readers to keep reading but it feels like notes in a bottle set out to the whims of the tide, don’t despair. Take action.
The number one reason that no one is reading your blog is no one is seeing it.
Do something about it. I will talk more about promoting your blog with social media later. Right now…
Let’s talk Technorati.
One of the ways that you can quickly and easily draw more traffic is by registering your blog at Technorati. Many beginning bloggers might never have heard of the service and meanwhile many veterans of the blogosphere are starting to question it’s usefulness; not whether it works but rather how well it works in the changing culture of “new media”. To pro-bloggers, Technorati is an old tool. Many tout instead Google Blog Search which is a useful tool. That shouldn’t stop you from wanting to register with Technorati. It is a very useful tool for any blogger. You might have an electric screwdriver that you use but I bet you back it up with a manual in your tool box anyway. No matter what new technologies come along, there will be still be the trusted basic tools.
But if you are a new blogger, you might have just shrugged and said…
Yeah, but what is Technorati anyway?
Technorati is a blog search engine with a few uses for the smart blogger.It is a search engine just for blogs. The site itself is a Goliath and has indexed an army of over one hundred million blogs to date. There must be an excellent reason over 10x million blog owners decided to claim their blogs on Technorati.
Why should I register my blog with Technorati?
Let’s take a look at a few advantages of registering your blog with Technorati:
Boost Your Search Engine Rankings
Technorati gives a big boost in search engine traffic, as people are able to find your blog easier there and your rankings will increase. Technorati is expert at indexing your blog, and sorting it into appropriate categories for searchers, more people will be able to find your content because they will be looking for it in the right place. Google, Yahoo and Bing search results will all boost as people find you easier with Technorati.
The Tag System will Increase Traffic
Technorati has a tag system that efficiently sorts your tagged blog post into the correct category. The more you tag with Technorati, the easier people will find your blog. Getting your blog to the right readers is what it is all about. If you blog with WordPress, there is even a plug-in to suggest the best tags to get your posts noticed.
See What Bloggers are Saying About Your Blog
With the right keywords, it is easy on Technorati to see what (and face it, if…)other bloggers are talking about you. Check out when other bloggers are mentioning your content and what they have to say about you. Your credibility will grow as other bloggers are able to refer their readers to your posts.
Over time, you can watch your blog rise in the rankings. It won’t be immediate but as your content gets better and your blog is found by the right readers (and really that’s any readers) then you might find yourself becoming ranked with the big boys. Go ahead, get your hopes up.
Imagine being selected as a featured post and enjoy the spike in traffic that will produce. You have my permission to dream that it’s possible. It is possible.
How do I register with Technorati?
The WordPress Help has an excellent how-to for registering with Technorati. I won’t repeat the steps here but do recommend that you use the help they offer. It is what I used to register my own account.
Have you registered with Technorati? Can you endorse it for others? Let’s continue the conversation in the comments.
- How to Get Traffic Without Google (famousbloggers.net)
- How To Submit your Blog on Technorati (premiermicrosoft.wordpress.com)