Hopefully, you have completed Day 1 and Day 2 of the 30 Day Platform Challenge. We are taking baby steps towards a better platform and I am trying to start where even a very beginner will not be lost. Today’s challenge might be one you have already completed.
DAY 3 CHALLENGE
Create a profile on Facebook:
If you don’t have a profile on Facebook, it only takes minutes to create one. If you have a personal profile on Facebook, is this the one that you want to use for networking with professional associates? You might take it a step further by creating a page for just your blog or any books you have in print.
Basic Tips for Getting the Most Out of Facebook
- Use your real name. The name you should use is the name as it is to appear on your byline. I used Sean O. Murphy for my byline because there are a multitude of “Sean Murphy” . In fact, there is a Sean Murphy who lives in my town, who is around my age, and is a journalist for the Associated Press. I have considered trading lives with him before but he won’t have it. I include the “O” to avoid confusion. Think about your brand and the name you will want the world to know you by and that is the name you should use on Facebook. Profiles for blogs or books should go by their title.
- Flesh out your profiles. A person comes to your profile to learn about you so take advantage of the opportunity. Put every relevant fact you can out there. Tell about your work experience. Do you have books in print? Are there websites or blogs to link back to. This is your space to talk about you so do it.
- Make Regular and Relevant Posts. This should be obvious but if you make the page to promote your writing then that is what you should be doing. If you don’t feel comfortable with this on a personal profile then be sure to have an author’s page and fan pages for blogs and books. if you have multiple blogs or books then each should have its own page to make it easier for potential readers to find you. Utilize your site daily. By adding visuals, quotes, posts, and insight into the blog, it is an additional way to connect with your readers.
Please Link Your Facebook Profiles in the Comments
Now that you have a Facebook profile/page, start making it distinctly represent your personal brand. You may promote it here with a link in the comments. Thanks!
- Build a Better Brand Platform:30 Day Challenge (Day 2) (verynovel.wordpress.com)
- How to Tell Your Brand Story through the New Facebook Timeline (contentmarketinginstitute.com)
- Facebook challenges marketers to create content-rich experiences (thecontentlab.icrossing.com)
- 18 Creative Examples of Facebook Timeline Covers for Brands (amsterdamprinting.com)