I hope you are having fun with this Brand Platform challenge. If you have been playing along at home then you may well guess from Day 3 just what the challenge is going to be for today. Yesterday’s task was simple enough. I realize that for many of you that this is no surprise. Yesterday, I challenged you to get a Facebook account and use it. Today’s challenge is…
Get a Twitter Account and Use It.
Go to http://www.twitter.com/ and sign up–if you’re not already. This task will not take you more than 5 minutes.
If you are already using Twitter then skip straight to the Pro-Tips, but if you don’t know a tweet from a twit then you may want to have a few terms defined for you first. Let’s take a look at that terminolgy:
Tweet = Any message sent out to everyone on Twitter. Tweets are the most common messages on Twitter. Only a Direct Message (DM) is considered private.
DM = Direct message. These are private and only between the two people sending a DM.
RT = Retweet. To repost another user’s message/tweet on Twitter is to retweet. If someone has said something funny or useful that you want to pass on then a RT is the best option.
# = Hashtag. Put this symbol (#) before a tag that you want to attach to your tweet. It can be a unique tag or there are a number of common ones that are used regularly.
#FF = Follow Friday. Follow Friday is one of the most popular #hashtags. It should be attached to the twitter handles of people/organizations who have posted consistently content that you enjoy (maybe things you had to retweet during that week). This is typically done once a week on Fridays.
Some basic tips to get you started:
- Attach a picture of yourself. People are looking to connect with other people. Logos might work for organizations but people should use a photo.
- Link to your website,blog, or Author’s Facebook Page.
- Write a relevant bio. It might be a good time to pull out that one-sentence description from Day One .
- Make your Twitter handle your byline if possible. Building a brand begins with getting people to recognize your name.
- Tweet regularly. It won’t work unless you work it.
- Tweet relevant information. If you want to be seen as an authority on something, it probably helps to have trustworthy things to say about it.
- Make time to RT. Retweeting relevant information is every bit as good as having your own sometimes. Point people in the right direction.
- Follow those worth following. It is a good idea to seek out authorities that you trust on your favorite topics to learn from (and instant RT sources). Like @SeanOMurphy for instance to name one.
- Conversation NOT broadcasting. Sometimes I have to remind myself there is a reply button for a reason. Connect with other users. That’s how RT’s happen.
- Be yourself. Everybody is clever nowadays. Don’t try too hard to be anything that you aren’t but become trusted for who you are.
It’s still baby steps in building a brand platform. However, these early tasks are also laying the firm foundation that we will need later in the month. If you are looking for a bigger challenge then…
You have created your own #hashtags to attach to certain topics. Maybe #MondayMust or #TuesdayTip or attach great photos relating to your topic and use something like #LetsGetVisual. Come up with catchy #hashtags that relate to your topics and you just might start a trend. Remember that regularly using a #hashtag doesn’t make a trend but getting others to use it can.
Create a Custom Twitter Background.
Stand out with a background that is different from the others and provides some details about who you are and how to connect. Get more info in front of users eyes than can be contained in the bio alone.
Ready to master Twitter? Grab some Fail Whale Pale Ale and… Let’s Go!
Need to catch up on the challenge?
- Twitter etiquette for the #sophisticated (konnorschmaltz.wordpress.com)
- Ten Ways to Be Retweetable (youtoocanbeaguru.wordpress.com)
- 12 Advanced Twitter Techniques to Grow Your Small Business (succeedasyourownboss.com)
- How to increase your following on Twitter (raspindersingh.wordpress.com)
- How to Use Twitter (answers.com)
- Twitter and the Retweet (thirstythursdayblog.wordpress.com)
- HOW TO: #Fail on Twitter [tutorial] (methodshop.com)