Build a Better Brand Platform:30 Day Challenge (Day 4)

4 Sep

I hope you are having fun with this Brand Platform challenge. If you have been playing along at home then you may well guess from Day 3 just what the challenge is going to be for today. Yesterday’s task was simple enough. I realize that for many of you that this is no surprise. Yesterday, I challenged you to get a Facebook account and use it. Today’s challenge is…

Image representing Twitter as depicted in Crun...

Image via CrunchBase

Get a Twitter Account and Use It.

Go to  and sign up–if you’re not already. This task will not take you more than 5 minutes.

Beginners  Basics:

If you are already using Twitter then skip straight to the Pro-Tips, but if you don’t know a tweet from a twit then you may want to have a few terms defined for you first. Let’s take a look at that terminolgy:

Tweet = Any message sent out to everyone on Twitter. Tweets are the most common messages on Twitter. Only a Direct Message (DM) is considered private.

DM = Direct message. These are private and only between the two people sending a DM.

RT = Retweet. To repost another user’s message/tweet on Twitter is to retweet. If someone has said something funny or useful that you want to pass on then a RT is the best option.

# = Hashtag. Put this symbol (#) before a tag that you want to attach to your tweet. It can be a unique tag or there are a number of common ones that are used regularly.

#FF = Follow Friday. Follow Friday is one of the most popular #hashtags. It should be attached to the twitter handles of people/organizations who have posted consistently content that you enjoy (maybe things you had to retweet during that week).  This is typically done once a week on Fridays.

Some basic tips to get you started:

  1. Attach a picture of yourself. People are looking to connect with other people. Logos might work for organizations but people should use a photo.
  2. Link to your website,blog, or Author’s Facebook Page.
  3. Write a relevant bio. It might be a good time to pull out that one-sentence description from Day One .
  4. Make your Twitter handle your byline if possible. Building a brand begins with getting people to recognize your name.
  5. Tweet regularly. It won’t work unless you work it.
  6. Tweet relevant information. If you want to be seen as an authority on something, it probably helps to have trustworthy things to say about it.
  7. Make time to RT. Retweeting relevant information is every bit as good as having your own sometimes. Point people in the right direction.
  8. Follow those worth following. It is a good idea to seek out authorities that you trust on your favorite topics to learn from (and instant RT sources). Like @SeanOMurphy for instance to name one.
  9. Conversation NOT broadcasting. Sometimes I have to remind myself there is a reply button for a reason. Connect with other users. That’s how RT’s happen.
  10. Be yourself. Everybody is clever nowadays. Don’t try too hard to be anything that you aren’t but become trusted for who you are.

It’s still baby steps in building a brand platform. However, these early tasks are  also laying the firm foundation that we will need later in the month. If you are looking for a bigger challenge then…



fwpa-bottle-reminder (Photo credit:

Start a Trend.

You have created your own #hashtags to attach to certain topics. Maybe #MondayMust or #TuesdayTip or attach great photos relating to your topic and use something like #LetsGetVisual. Come up with catchy #hashtags that relate to your topics and you just might start a trend. Remember that regularly using a #hashtag doesn’t make a trend but getting others to use it can.

Create a Custom Twitter Background.

Stand out with a background that is different from the others and provides some details about who you are and how to connect. Get more info in front of users eyes than can be contained in the bio alone.

Ready to master Twitter? Grab some Fail Whale Pale Ale and… Let’s Go!

Need to catch up on the challenge?




Fail Whale Pale Ale

Fail Whale Pale Ale (Photo credit: jamesplankton)


11 Responses to “Build a Better Brand Platform:30 Day Challenge (Day 4)”

  1. Pat September 4, 2012 at 3:19 AM #

    I would add that you need to be careful with passwords and how you respond to ‘someone is saying shocking things about you’ messages. They are probably not, it’s a scam and even if it’s true, if you pull up the link, you are likely to be hacked. Had my account hacked at the week end after someone I follow posted such a message. I tried to link and that’s when they struck.
    I am new to Twitter (as with everything else, a six week toddler) and at the moment struggling with it a bit, but determined to crack it!

    • seanomurphy September 4, 2012 at 11:39 AM #

      There are a fair share of those scams and viruses out there. As with anywhere on the internet, use caution.

  2. The Local Traveler September 4, 2012 at 5:13 AM #

    We ‘live tweeted’ our wedding in June and had a hashtag that ended up catching on with people who we didn’t even know. It was such a cool experience.

    • seanomurphy September 4, 2012 at 11:40 AM #

      How cool is that? “Live-tweeting” an event is an excellent way to draw attention to your #hashtag and account. Neat!

  3. rebecca2000 September 4, 2012 at 6:36 PM #

    Great post. I still am trying to figure out the twitter thing. I love to write and make people laugh but getting people to start reading..sigh Once they are there they are generally loyal readers. Who doesn’t want a break to laugh?

    Thanks for this. ((hugs)) becca


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