Build a Better Brand Platform: 30 Day Challenge (Day 15)

15 Sep

We are halfway through this challenge and I hope your platform and your ideas about what a platform is anyway are growing. By now you may be beginning to suspect that there is more to building a platform than just broadcasting about yourself out into the wilderness of the interwebs. It isn’t how many friends/followers you have but rather the connections you can make. Today’s challenge is…

Make a Friend.

It doesn’t matter if it is on Facebook, Twitter, LinkedIn or Google+ (you have an account on Google too now,right?) but you must make a connection with someone. It can be as easy as introducing yourself.

“Hi! I’m Sean. I noticed that you write genre fiction. I write  genre fiction as well.  We both have a common interest in British television and science fiction. Are you a fan of Red Dwarf or Dr. Who? I think we have a lot that we could talk about. I am sending you a friend request, I hope you will accept it.”

Don’t blast them with your blog URL or try to market yourself to them. Instead, act as if you are meeting someone at a cocktail party. Make clever small talk and ask them about themselves. More than likely they will reciprocate.

And then like Rick tells Louie…

This could be the beginning of a beautiful friendship.


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As always your comments are appreciated.


One Response to “Build a Better Brand Platform: 30 Day Challenge (Day 15)”


  1. Build a Better Brand Platform: 30 Day Challenge (Day 19) « Very Novel - September 19, 2012

    […] Build a Better Brand Platform: 30 Day Challenge (Day 15) ( You know you really should share this!Like this:LikeBe the first to like this. […]

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