Build a Better Brand Platform: 30 Day Challenge (Day 20)

20 Sep
English: Wal calendar

English: Wall calendar (Photo credit: Wikipedia)


Even I can do this math: we are 2/3 of the way through the MNINB Platform Building Challenge as we reach Day 20! Thanks for following along with me as I take this challenge and even played along with my changes to the challenge and listened to my additional commentary and advice. It makes a blogger proud to have a project turn out as well as this one has so far. Hats off to Mr. Robert Lee Brewer for designing an excellent challenge.




DAY 20: Create an “Editorial Calendar”

Would you take a long trip without looking at a map and plotting a route?   It might not be the wisest decision. It is the same with your blog. You probably want to have some idea of where you want to go before you leave home. It doesn’t mean you can’t take a metaphorical scenic detour. It does mean that you have signposts and landmarks ready to keep you on course to keep you from getting lost.

Don’t panic thinking that you have to plan out the whole year’s content for your blog today or even a month’s worth of content. All I am asking is that you start a spreadsheet (if you are a spreadsheet person like my wife) or a pencil and paper list (if you are like me and jot down scribbled plans on pages of a pocket-sized notebook). Some people will have a reason to pull out their Excel program this afternoon while the rest of us just need to draw out a list in scribbled lead marks of a general idea of what you would like to see content-wise in your blog for whatever amount of time that you feel comfortable.

I cheated with this month’s editorial calendar as each day I knew I wanted to follow along with the challenge designed by Robert “Not Bob” Brewer. I also knew that I wanted to continue a plan for sharing Freewriting on each Friday (aka Freewriting Friday). Let’s look at October then: It might be more manageable if you themed your days.

*Monday-  Meet My Guest Monday (Guest posts)

Tuesday- Tips & Tricks (brainstorming, prewriting, writing tips and tricks to share)

Wednesday-  Writing Prompt Wednesday (Writing on suggested prompts from my readers)

*Thursday-  Get Through Thursday (odds & ends and an occasional “day off” with just a comic or illustration)

*Friday- Freewriting Fridays (‘Evil’ Freewriting Exercises)

*Saturday- Phoetry (Photograph inspired poetry/flash fiction)

Sunday- The Novel / WIP (Work in Progress Update on My Novel as I remember that was the purpose of this blog anyway)

The Days with * are my “day job” days and I will be busy with “real life” and may have less time for the blog duties. I planned these days to be easier days for me with guest posts, quick freewriting or sharing photographs, illustrations, and comics. My heavy writing days will be the ones where I allow myself more time to devote to sharing tips and tricks or lengthy updates on my novel / WIP and I have planned for it.

This is the idea of an Editorial Calendar. All you want to do is give yourself a general idea of where you are going with your week of writing. Feel free to make more detailed plans than this for each week as you brainstorm new topics. Make the map first so you know where you have room to take those scenic detours. Planned spontaneity is the best kind of wild living! Not an oxymoron if you make it work for you (Who are you calling an oxymoron?)….


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2 Responses to “Build a Better Brand Platform: 30 Day Challenge (Day 20)”


  1. Build a Better Brand Platform: 30 Day Challenge (Day 21) « Very Novel - September 21, 2012

    […] have to master these tough Friday workloads or remember to make them a little easier when I make my editorial calendar for […]

  2. Build a Better Brand Platform: 30 Day Challenge (Day 22) « Very Novel - September 22, 2012

    […] have concerning guest posts. I am in need of guest posts for next month and have made room on my editorial calendar for one guest post a week. Feel free to pitch a guest post to Very Novel but read […]

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