Build a Better Brand Platform: 30 Day Challenge (Day 23)

23 Sep

First take a moment to congratulate yourself.

horloge Musée d'Orsay

horloge Musée d’Orsay (Photo credit: Stephen Rees)

After today, there is only one more week of posts left in this 30 Day Challenge modeled after Robert Lee Brewer’s April Platform Challenge and if you have been with me this far then there is no reason you can’t hold out one more week. Today’s task is…

Develop a Time Management Plan.

It is a challenge that all of us face; there is only so much time in a day. Strict management of that time is a must. As a writer, we must make our platform work for us and not the other way around. I will terribly paraphrase Neil Gaiman who said he had discovered one morning that he was someone who answered e-mail for a living and wrote as a hobby. Each minute spent on Facebook, Twitter, or LinkedIn is one that you could have been writing.

Social media is a Time Sink!

It is a very useful tool for self-promotion and networking but it is very easy to spend much more time than you mean to with it. Not every comment needs an immediate answer. Be sure to block off how much time you will need for your social media platform and then use only that much time. Set alarms if you have to. Block out your day. Use calendars,planners, alarms, and whatever bells and whistles are necessary to keep you from spending too much time on any one task. Develop a time management plan that allows you to be active on your social media while still spending the majority of your writing time…well…writing!

Develop routines.  Block out time for your writing, your social media, blogging and make them fit with your lifestyle. Remember that a platform is a marathon not a sprint. Develop habits that will last.

Reward Yourself.

If you are addicted to the social aspect of social media and can’t leave a comment unanswered or a tweet without a reply then choose to reward yourself with an extra fifteen minutes of social media time after you complete one of your assigned writing tasks.

Or if you detest social media then do the opposite reward yourself for spending at least 15 minutes every day on your social media with time doing something you enjoy such as bike-riding, reading, playing a game with the kids or whatever.

Be deliberate. Plan your day to have at least a little time for everything you need to focus on then work to that plan.

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6 Responses to “Build a Better Brand Platform: 30 Day Challenge (Day 23)”

  1. Le Clown September 23, 2012 at 7:36 AM #

    Sean,
    Your Neil Gaiman quote made me laugh. When he first started tweeting, he was like an madman who had just discovered the powers of a QWERTY…
    Le Clown

    • seanomurphy September 23, 2012 at 8:29 AM #

      Neil Gaiman is a writer with a strong social media platform but he gets on kicks where I wonder how he has time for anything else. He is awesome like that.

      • Le Clown September 23, 2012 at 8:50 AM #

        Sean,
        Wayne, Neil, what else do we have in common? Amanda Palmer?
        Le Clown

      • seanomurphy September 23, 2012 at 8:54 AM #

        I was recasting the RHPS with a dream cast (fantasy football for sexually androgynous musicals) and think Amanda Palmer would make an excellent Janet.

      • Le Clown September 23, 2012 at 8:56 AM #

        Sean,
        You and I should have met much sooner. But it’s never too late, I guess.
        Le Clown

      • seanomurphy September 23, 2012 at 8:58 AM #

        Actually, I had her as Columbia. Here is my “Dream Cast for RHPS” http://www.last.fm/user/seanmurphy07/journal/2010/07/01/3qv5tu_rhps_reboot

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