Tag Archives: platform building

Build a Better Brand Platform: 30 Day Challenge (Day 30)

30 Sep

My Name Is Not Bob Platform Building Challenge Day 30 

Yippee…this calls for some graduation clip art!!!

We’re done. Stick a fork in it. Who wants pie? I am going to miss the challenge. Except of course, it isn’t over. This was just the first 30 days of a commitment to a long term platform to network, connect, engage and promote. Go over and thank Mr. Robert “Not Bob” Brewer for designing such an excellent challenge and I hope that you enjoyed my commentary and few deviations from the set course. I know I had a lot of fun. I enjoyed it. I hope you did too.

It is also the 50th post published in Very Novel! That makes us like legit!!!

I am leaving you with this final challenge and call to action. Please, please, please….

If you haven’t yet, please connect with me on social media:

Please follow this blog by email or on your WordPress reader page (or both). If you found this information valuable then please feel free to share it with others. I provided the share buttons so you bring the shares, buddy!

As always your comments are appreciated.

Excelsior. Peace Out.

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Build a Better Brand Platform: 30 Day Challenge (Day 24)

24 Sep

I haven’t really diverged too many times from the MNINB Platform Building Challenge. This is one of those times that I feel like discussing something  completely different (for the record,  MNINB Day 24 was a #hashtag party so you really aren’t missing anything radical by playing my game instead).

Let’s talk Klout . It is a site that claims to be “The Standard for Influence” and is a measure of a person’s worth in the social media arena. It calculates a score for each user in a range from 0-100 and can vary according to your activity and engagement in social media. As of this writing (9/23/12) my Klout Score is a 60. In comparison Barrack Obama has a 99 and Justin Beiber a 92 (previously the only user to have a perfect 100).

Does Klout matter?

Does Klout Matter?

My answer is “Maybe”.

I’ll be honest that I have no idea if your Klout score has any value beyond its use in online marketing. Is there any real-world relation from your Klout score to your influence beyond the bounds of the internet (or really Twitter where it seems most prevalent).

If the events in this Wired post “What Your Klout Score Really Means” are accurate then it would really seem to mean something in some arenas such as within some public relations companies (and maybe that goes for publishing companies). Las Vegas casinos and customer service agents for major companies are using your Klout score to determine the perks you are eligible for and upgrades to service that you qualify for.

With that stated, when I mention Klout score in my real world interactions all but the most social media savvy give me dumb looks and even once I explain they seem skeptical. That does leave the possibility that those in the know about Klout are ahead of the curve. As a measurement of your platform’s overall health there doesn’t seem to be an alternative yet. It is absolutely possible that Klout will be seen as the real standard measure of a writer’s internet platform at some time in the near future. Today’s challenge…

Calculate your Klout score.

Once you have your Klout score then share it here in comments. Where did you fall? Is it what you expected? Higher or lower? What do you think you could do to improve the score? Are you utilizing all of the social media measures that Klout uses to determine your score?  How do you feel about your score and the possibility that in the near future job recruiters, interviewers, and all kinds of companies may use this score to measure your power of influence (and as a writer possibly your “marketability”)?

The possibility that something as nebulous as “influence” is beginning to be measured and scored is something that leaves some firmly skeptical and others scrambling to improve their value in the online community.

Where do I fall on Klout?

I am firmly in the middle. I am very aware that from a marketing stand-point being able to grade an individual’s influence would seem very beneficial. Breaking your trendsetters out from the followers and knowing who to focus your marketing dollars on would be something that lots of companies (yes, even publishers) would see as immediately valuable.

However, can an algorithm of any sort capture that elusive quality of influence ? I am not 100% convinced. There are still those who hold incredible influence in the world without an online presence. Warren Buffett, the Oracle of Omaha has a measly 48 as his Klout score. So maybe  clout (of which Mr. Buffett has much) is not what is being measured by Klout.

We wouldn’t have dedicated a month to building an online platform if we saw no value in the idea that our online interaction has some effect on our ability to influence an audience to respect us as an authority and to seek more of our thoughts and opinions. So if you are in the skeptical camp then know that you are not alone but also know that there are literal buttloads ( a precise scientific measurement) of money being spent to determine how to measure online influence and how that measurement equals an ROI in real world money.

It is not too hard to imagine a world in which our Klout score could have as much value as a credit score in the real world. They are just numbers but our world is measured in all sorts of numbers, grades and scores. Playing the devil’s advocate, I say that it wouldn’t hurt to pay at least some attention to this score.

Klout Hater?

I feel this stick figures pain. I would also like to opt out of a lot of other unfair measurements of my worth as an individual. Until credit scores and all of those mysterious algorithms that insurance agents use to determine your premiums allow you to merely opt out then it might not hurt to have some idea what your Klout score is. You can disregard you high school GPA, or your FICO score, or your Klout score, but important decision-makers in your life might not be ignoring it.

Klout Scores of the Rich and Famous

Barrack Obama  (POTUS) 99

Mitt Romney (Republican Nominee) 91

Neil Gaiman ( Neverwhere Author) 89

Wil Wheaton (Wesley Crusher on Star Trek) 89

Anne Rice ( Interview with The Vampire Author) 83

Wayne Coyne (The Flaming Lips) 82

Writer’s Digest (Writer’s Digest) 69

Robert Lee Brewer (My Name Is Not Bob blogger) 52

Play with the search bar on Klout and determine the score of your favorite celebrities (or even fellow bloggers, Le Clown).

I am not sure how much weight this score carries yet (but if only for the novelty of it), I prescribe that you keep some idea of what Klout score is attached to your platform.  It might not turn up in a real world situation but then again…it isn’t an impossibility that it might someday. It might never be anything but a way to stroke our own ego but then again the number is beginning to matter to advertisers, marketers, and maybe one day it will to publishers as well. I’m skeptical but judicious enough that I decided that keeping my score reasonable couldn’t hurt either.

So What’s Yours?

Please leave your score in the comments. It would have been interesting to know where you started and where you are now. If you know that information share it in the comments. I have a hunch that your score steadily increased if not radically jumped. Mine went from a 39 to a 60 where it seems comfortable at the moment (with a slow gradual growth) and I admit to fiddling with things in an attempt to effect my score and see how the algorithm is weighted. The most I could determine is the more engaged you are with others and they are with you the higher your score.  So with that said..

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If you haven’t yet, please connect with me on social media:

Please follow this blog by email or on your WordPress reader page (or both). If you found this information valuable then please feel free to share it with others. I provided the share buttons so you bring the shares, buddy!

As always your comments are appreciated.

Excelsior. Peace Out.

Build a Better Brand Platform: 30 Day Challenge (Day 19)

19 Sep

Have you seen The Karate Kid? Do you remember the scene when Mr. Miyagi shows a defiant Daniel-san that all the seemingly meaningless and tedious tasks he had been doing while training were actually lessons and part of a greater whole.  Today is the day we put it all together.


For today’s challenge write a blog post and include a call to action  -possibly to leave comments , to sign up for your email feed  or to use the share buttons  to share with others. Share the post  on Facebook , Twitter  and Linked In . Don’t forget to think SEO  as this will help increase the number of positive hits when you search your name. It is a good routine to share a blog post  every day. You should write a new post at least once a week. Be consistent. Engage your readers regularly This is the way you will define yourself  to your readers and reach your ultimate goals.

You thought you were taking “baby steps”? It looks like you are tap-dancing to me,kid.

The main cast of The A-Team. Clockwise from to...

The main cast of The A-Team. Clockwise from top: H. M. Murdock, B. A. Baracus, Hannibal Smith and Templeton “Face” Peck. (Photo credit: Wikipedia)

As Hannibal from A-Team was fond of saying, “I love it when a plan comes together!

(Reference MNINB Day 19)

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If you haven’t yet, please connect with me on social media:

Please follow this blog by email or on your WordPress reader page (or both). If you found this information valuable then please feel free to share it with others. I provided the share buttons so you bring the shares.

As always your comments are appreciated.

Build a Better Brand Platform: 30 Day Challenge (Day 18)

18 Sep

I am returning to Robert Brewer’s MNINB Day 18 this afternoon. “Not Bob” makes some very useful suggestions about SEO today. As a reminder, SEO is techie talk for “Search Engine Optimization” and that is a fancy way of saying “the things that make my blog show up higher on the page for searches on Google, Bing, Yahoo and what have you”.  Our guide, “Not Bob” gives us a handy 4 step process and I will not repeat it here for brevity’s sake. Hit this link and follow along with his challenge for the day. Be sure to thank him in the comments and maybe even mention who sent you his way.

Blue Ridge Writers Conference 2011-Robert Lee Brewer

Mr. Robert “Not Bob” Brewer himself, our fearless leader, our platform building guide, and writing,parenting,life tip guru.

I’ll be back to adding my own commentary and tips/tricks tomorrow.

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If you haven’t yet, please connect with me on social media:

Please follow this blog by email or on your WordPress reader page (or both). If you found this information valuable then please feel free to share it with others. I provided the share buttons so you bring the shares.

As always your comments are appreciated.

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